Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, called Best Buy Beta “a really smart idea.” That’s because it provides some differentiation in the consumer electronics market, which is otherwise just about finding the lowest price online and is more or less impossible with “the two gorillas in Read more…
If you are in any fast-moving industry, it is critically important to stay connected to what’s going on in the wider world. In order for any business or organization to navigate and succeed in a world of rapidly accelerating change you have to pay attention to what’s going on outside Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, it could work. “There’s room creatively to create a clearly branded cyber-person, but to try Read more…
The coronavirus outbreak has boxed in society, causing financial dismay for many tech companies. “What market pressure will mean for all companies is survival of the fittest,” said Allen Adamson, co-founder Metaforce, a marketing strategy and activation firm. “If you are going into this storm in a bad shape, it’s Read more…