Shift Ahead Thought Leadership
Are you a B2C marketer trying to navigate how to re-engage customers and accelerate sales as more states and businesses open back up?
Allen Adamson is the featured guest on the Market Me Quikly Podcast
Shift Ahead Thought Leadership
What’s the impact if Amazon Buys AMC?
Check out this topic, Facebook’s New Focus, Video Games Explosion and more on this week’s episode of The BeanCast Podcast https://www.thebeancast.com/beancast-marketing-podcast-show-archive/2020/5/25/beancast-594-schick-schtick
Shift Ahead Thought Leadership
The HBO Name, TV’s Classiest Brand, Tries to Prove It Can Be Everything to Everyone
“The more you stretch a brand, the more dilutive and confusing it becomes. Once you start taking a brand from premium to mass, it’s often a downward spiral. It could do phenomenal damage to what Read more…
Shift Ahead Thought Leadership
Rapid change, uncertain future for fitness industry
“I think you can look at Amazon as an indication of the future,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “They were selling books online and book sellers didn’t taken the Read more…
Shift Ahead Thought Leadership
‘We secretly knew that was bullshit’: Agencies face a painful pivot to reality
Talented creatives have prima donna syndrome,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “They want first class flights and extravagant hotels. In the fight for talent, lots of creative gurus ratcheted Read more…
Shift Ahead Thought Leadership
N.C.A.A. Outlines Plan to Let Athletes Make Endorsement Deals
The N.C.A.A. is changing their guidelines to allow athletes to make endorsement deals. Allen Adamson, co-founder of Metaforce, a branding and activation firm said, “The role of influencers is growing exponentially.”
Shift Ahead Thought Leadership
For Cinco de Mayo, Patron pivots to Instagram Live
With no in-person events to drive sales, Patron needs to get more creative with their digital experiences to stay competitive. “Bartenders drive lots of usage and trial, it’s the primary way spirits are grown,” said Allen Read more…
Shift Ahead Thought Leadership
No Short-Term Fixes: Innovative Brands Plan Beyond Crisis
Brands are demonstrating compassion and empathy in ads today, but need to prepare for post-Pandemic. Allen Adamson, co-founder of Metaforce, a branding and activation firm says, “To succeed in the months and years ahead, brands Read more…
Shift Ahead Thought Leadership
‘Be helpful’: How marketers are adapting their messaging to a fraught environment
Marketers are working hard to convey relevant messaging during extremely uncertain times. What the right tone to strike with your advertising is changing week by week,” said Allen Adamson, co-founder of Metaforce, a branding and Read more…
Shift Ahead Thought Leadership
How Fiverr is adapting its ad strategy
Ad dollars are being shifted to reach consumers stuck at home in front of screens. “Dropping an outdoor campaign is a no brainer,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Everyone’s Read more…