“This falls under ‘all publicity is good,” I told Adweek’s David Kaplan. “Part of Peloton’s appeal is that it’s a social status symbol. Saying you’re on a Peloton is the equivalent of going to a hot club. So being on Read more…
Check out my thoughts on local business and more on The Bean Cast Marketing Podcast
Check out why if your business waits to innovate it may be too late
Read more on this new incentive to engage employees and avoid burnout https://conta.cc/3zJfayy
Read more here for my thoughts on Bloomingdales new concept store Bloomie’s
Walmart is launching a new home channel on TikTok, but staying true to their brand still matters read more here
Check out today’s discussion on brand relevancy, social media and much more….
The value of Rotten Tomatoes is helping you separate great from good from terrible and if everything is good or great, it becomes less valuable read more here
Read more for my thoughts to Digiday about beauty brand Olaplex and their new community builidng strategy on social media