How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always Read more…
Allen Adamson, cofounder of Metaforce, agrees that Sears could have done more in recent years. “Now, how did they get to this point, and why did they squander such a famous American icon and iconic Read more…
The long goodbye for America’s most iconic retailer inches closer to an ending. Sears Holdings Corp., the struggling U.S. chain owned by hedge fund manager Eddie Lampert, is preparing for a bankruptcy filing as soon Read more…
Without a brand truly owning the toy space, it’s a wide open market giving the company an edge, according to branding consultant and Metaforce founder and Shift Ahead co-author Allen Adamson. “The challenge Toys R Read more…
What’s in a name? For wealthy buyers of real estate, quite a lot. Developments with a brand name attached also come with added value, like attentive service, extensive amenities and a sense of security in Read more…
NPR’s Mary Louise Kelly talks with branding expert Allen Adamson of the company Metaforce about the news that Weight Watchers will now be known as “WW” and Dunkin Donuts as Dunkin’.
When Fred Smith founded Federal Express in 1971, he invested in a business model that delivered on the idea of reliability, literally and figuratively. On-time delivery. More than 20 years after its founding, the company Read more…
Nike CEO Mark Parker said executives are proud of the company’s controversial, new ad campaign featuring former NFL player Colin Kaepernick, saying it strongly resonated with customers around the world and drove a record engagement Read more…
For those who have either been consumed by news of another sort or have simply gone ostrich on news altogether, Marc Benioff, the billionaire co-founder and CEO of the software company Salesforce.com, recently bought Time Read more…
Branding consultant, Shift Ahead author and Metaforce Co-founder Allen Adamson, said this rebranding is well-timed. “It’s a smart move,” he said. “Weight Watchers has some baggage—one, it’s an older brand, and it’s your mother’s way Read more…