Brands of all types are struggling with their marketing during the coronavirus pandemic. “[Wellness brands] have to be really careful that they tread very lightly right now, but the wellness and meditation and calming stuff is fair Read more…
With physical stores closed due to the Coronavirus pandemic, “digital has to be mission critical for every retailer. They can’t just check the box,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. This will Read more…
While the Coronavirus pandemic is affecting everyone, it’s hitting small businesses particularly hard. “Resist the urge and comfort of double-clicking on Amazon or Walmart,” advises Allen Adamson, co-founder of Metaforce, a marketing strategy and activation Read more…
At the end of the Coronavirus outbreak, there will be an opportunity for brands and companies to pivot and innovate. “How do you get people back into the mall groove when the storm has passed? Read more…
While many companies are being disrupted by the coronavirus crisis, others are like hygiene and disinfecting product companies are in high demand. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, told Adweek that Read more…
Cleaning products like Clorox, Lysol and Purell are staying away from messaging regarding the coronavirus. “Mentioning the virus is like touching the third rail—no marketer should go near it,” says Allen Adamson, co-founder of Metaforce, a marketing Read more…
As the threat of coronavirus hitting the US continues to be the focus of the media, shelf-stable foods, disinfectants, bottled water and toilet paper are flying off store shelves across the country. “Consumers’ irrational behavior Read more…
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, sat down with LogoGeek to talk marketing. One of the things we found in Shift Ahead is most clients are in a bubble. They’re just looking Read more…
Bob Iger has stepped down as CEO of Disney and left heads spinning. “Anytime your all-star hitter leaves, no matter how good the person is in the on-deck circle, uncertainty scares investors,” says Allen Adamson, co-founder Read more…
The luxury fashion market has changed and this label knows they must evolve as well. “There are fundamental headwinds that make it about more than just figuring out a new style or look,” says Allen Read more…