Blog

Read more here for my thoughts on Bloomingdales new concept store Bloomie’s 

Walmart is launching a new home channel on TikTok, but staying true to their brand still matters read more here

Check out today’s discussion on brand relevancy, social media and much more….

The value of Rotten Tomatoes is helping you separate great from good from terrible and if everything is good or great, it becomes less valuable read more here

Read more for my thoughts to Digiday about beauty brand Olaplex and their new community builidng strategy on social media

Check out this interview where I expand on the two big reasons Netflix will need to grow – shrinking eyeballs & fierce competition….

My conversation with Adweek on the challenge Victoria’s Secret faces in keeping the edgy sexiness that has differentiated the brand in the past, reimagined for the modern woman. Read more here….

Turning to TV and streaming platforms still makes sense in my conversation with Digiday “When you’re trying to get something new across, TV is still a better medium for explaining a new idea – ITV is a better vehicle for Read more…

Read more on how the impact of a new ruling will allow NCAA student athletes to earn money from their own name, image and likeness. As I explain to reporter John Corrigan how “Social media will play a huge factor, Read more…