Project Management shared a book review, stating “The lessons in Shift Ahead are clearly drawn and superbly illustrated through numerous specific examples. Surviving in today’s changing world is a theme of many strategy books; Adamson and Steckel offer one of Read more…
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.
For CPG companies like Clorox, which recently started working with Google’s data analytics platform Looker to help manage the company’s growing customer data, there is “more pressure” to understand how people are shopping and to manage the relationship with customers Read more…
“The KitchenAid brand—despite the fact that it sells high-end items—is still a mainstream brand in the appliance world,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “[A video on honey is] a foodie story that’s not literally Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, called Prime the “elephant in the room,” saying Walmart+ feels like a defensive move to lock in shoppers. That’s in part because he said Walmart+ doesn’t offer anything innovative, which Read more…
“The closer you can link to an influencer, the more traction it has against that younger target,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’ll resonate with her fans and be irrelevant to others . . Read more…
“Ocean Spray is so iconic, so big and so linked to cranberries that no matter how much innovation they’ve done it just feels like the same old Ocean Spray,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. Read more…
Joe Barsness is joined by Allen Adamson, co-founder of Metaforce, a branding and activation firm. They talk about Allen’s CPGs, branding Homeland Security after 9/11, and why the “average is over”. The two also talk about common myths and misconceptions Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, it could work. “There’s room Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation agency, was recently on the IF YOU MARKET podcast. Listen on iTunes: www.goo.gl/nfMMtW , or anywhere you get podcasts, and hear their discussion about the importance of focusing on a couple of key Read more…