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Shift Ahead Thought Leadership

How the Best Companies Stay Relevant in a Fast-Changing World

Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, and co-founder of Metaforce, a marketing strategy and activation firm, joins Christoph Trappe on this episode to discuss what it takes for companies to Read more…

By allenshiftsfocus, 7 days7 days ago
Shift Ahead Thought Leadership

Discovery+ Has Star Power and Exclusive Content. But Do People Know What’s Exactly on It?

“Consumers are finally having to buy each separate piece of content a la carte,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “When people buy packages, they don’t necessarily examine every item in the package, then Read more…

By allenshiftsfocus, 1 week1 week ago
Shift Ahead Thought Leadership

The Neil Haley Show

The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess. Click to listen.

By allenshiftsfocus, 2 weeks2 weeks ago
Shift Ahead Thought Leadership

Mercedes-Benz taps Jane Lynch to remind affluents of flying times

“The campaign has a clever idea, built on strong insights of consumers missing airplane travel,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “But after a fun set up, humor fades.” Click to read more.

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

Why M&M’s return to the Super Bowl ad party will be worth the hefty price tag

“There’s the immediate [cost] which you have to pay the network to air it, but the cost people don’t talk about is the production cost,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Add  another million Read more…

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

The Top 10 Most-Loved Brands of 2020

“With people looking at their four walls all day long, invariably they’re finding more home repair and improvement projects every week,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Clorox has become liquid gold since the Read more…

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

Love me tenders: Why KFC is pushing a sexy Colonel Sanders movie

“Having the colonel be a little younger and a little cooler — isn’t going to work anymore,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm.  He believes bizarre and over-the-top content like the mini-movie is the Read more…

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

DON’T PANIC — YOU COULD JUST GO INTO BUSINESS

“If we were trying to start a business in normal times, people wouldn’t pay attention to it,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. But there is “phenomenal entrepreneurial opportunity in this world,” he adds, Read more…

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

Staying Relevant in Fast-Changing World and Making your Personal Brand Simple

In this episode, Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, joins Grace and talks about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn. Read more…

By allenshiftsfocus, 1 month ago
Shift Ahead Thought Leadership

How to Anticipate Change and Shift Ahead

In this episode, Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, joins Grace and talks about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn. Read more…

By allenshiftsfocus, 1 month ago

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Recent Posts
  • How the Best Companies Stay Relevant in a Fast-Changing World January 15, 2021
  • Discovery+ Has Star Power and Exclusive Content. But Do People Know What’s Exactly on It? January 14, 2021
  • The Neil Haley Show January 5, 2021

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