Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, it could work. “There’s room Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation agency, was recently on the IF YOU MARKET podcast. Listen on iTunes: www.goo.gl/nfMMtW , or anywhere you get podcasts, and hear their discussion about the importance of focusing on a couple of key Read more…
“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want to shop that way.” Click to Read more…
Taking their time means a greater opportunity of getting the new name right and keeping fans happy. “A really smart move,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “You certainly want to have a strategic platform Read more…
Marketers may be able to learn a thing or two from one of the biggest demographics in the marketplace: gamers. Click to read more.
“A name change is not just a creative idea. It’s who the team aspires to be, what it wants to stand for, and what’s important for fans. Come up with something that captures that, and not just something to quiet Read more…
Was it a mistake to retire Big Boy, especially when the restaurant’s name now stands alongside a mascot that is neither a boy nor big? “He has a real throwback benefit, and I don’t see retiring him as a must-do Read more…
That brands are being asked to take real action, not just make a donation or undertake a public relations effort is critical to success. As such, they need to follow these four key principles. Click to read more…
It’s 2020 and a handful of major companies are finally acknowledging and ending the use of brand mascots with racist origins. Aunt Jemima, Uncle Ben’s, Mrs. Buttersworth and Cream of Wheat all announced marketing changes in light of the anti-racist Read more…
“Everything has a spotlight on it. The company you keep matters today. It’s not only what you do as a company but the people you associate with and where you spend your money,” said Allen Adamson, co-founder and managing partner Read more…