When they launched their device in 2015, Juul Labs was able to use marketing practices, including social media and billboard ads, that are restricted for big tobacco companies. Advertising on social media and other platforms Read more…
Not only does this development eliminate the need to go to the mall, it also does away with the chore of having to inspect nine or 10 stores in search of what you’re looking for, Read more…
It’s a lot of the same dynamic. Everything from taking the right picture of the hot guy or sexy woman, to packaging design and product design,” said Allen Adamson, co-founder of Metaforce, a marketing and Read more…
“There will be some that will follow Amy and say we’re not going to advertise on the Super Bowl because we don’t approve of the NFL’s behavior,” said Allen Adamson, co-founder of Metaforce, a marketing Read more…
How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it’s always Read more…
Allen Adamson, cofounder of Metaforce, agrees that Sears could have done more in recent years. “Now, how did they get to this point, and why did they squander such a famous American icon and iconic Read more…
The long goodbye for America’s most iconic retailer inches closer to an ending. Sears Holdings Corp., the struggling U.S. chain owned by hedge fund manager Eddie Lampert, is preparing for a bankruptcy filing as soon Read more…
Without a brand truly owning the toy space, it’s a wide open market giving the company an edge, according to branding consultant and Metaforce founder and Shift Ahead co-author Allen Adamson. “The challenge Toys R Read more…
What’s in a name? For wealthy buyers of real estate, quite a lot. Developments with a brand name attached also come with added value, like attentive service, extensive amenities and a sense of security in Read more…
NPR’s Mary Louise Kelly talks with branding expert Allen Adamson of the company Metaforce about the news that Weight Watchers will now be known as “WW” and Dunkin Donuts as Dunkin’.