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allenshiftsfocus

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And Just Like That…Peloton on HBOMax’s Sex and The City reboot can be seen as a win.

“This falls under ‘all publicity is good,” I told Adweek’s David Kaplan. “Part of Peloton’s appeal is that it’s a social status symbol. Saying you’re on a Peloton is the equivalent of going to a hot club. So being on a first episode of a highly anticipated show is a Read more…

By allenshiftsfocus, 1 year1 year ago
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Bank of America uses the “BankAmericard” brand for some, but not all, of its credit cards….

Here’s why…

By allenshiftsfocus, 1 year ago
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Smaller retailers can lean in and understand their customers better than any algorithm

Check out my thoughts on local business and more on The Bean Cast Marketing Podcast

By allenshiftsfocus, 1 year ago
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What companies got it right during the pandemic?

Check out why if your business waits to innovate it may be too late

By allenshiftsfocus, 1 year1 year ago
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“Adding a sabbatical is an incentive to get employees to play more than the first or second inning at a company”

Read more on this new incentive to engage employees and avoid burnout  https://conta.cc/3zJfayy

By allenshiftsfocus, 1 year ago
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“In today’s time-pressed world, people just want a snack, they don’t want a five-course meal”

Read more here for my thoughts on Bloomingdales new concept store Bloomie’s 

By allenshiftsfocus, 1 year ago
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“People remember the funny commercial, but have no clue who it’s for and it doesn’t make you want to buy a product because it has nothing to do with the product.”

Walmart is launching a new home channel on TikTok, but staying true to their brand still matters read more here

By allenshiftsfocus, 2 years ago
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“The best time to change is when things are good because you have the time and money to get it right”

Check out today’s discussion on brand relevancy, social media and much more….

By allenshiftsfocus, 2 years ago
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Are inflated ratings ruining reviews?

The value of Rotten Tomatoes is helping you separate great from good from terrible and if everything is good or great, it becomes less valuable read more here

By allenshiftsfocus, 2 years ago
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TikTok and Instagram can be cost effective, it can also be a tricky balance

Read more for my thoughts to Digiday about beauty brand Olaplex and their new community builidng strategy on social media

By allenshiftsfocus, 2 years ago

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Recent Posts
  • And Just Like That…Peloton on HBOMax’s Sex and The City reboot can be seen as a win. December 11, 2021
  • Bank of America uses the “BankAmericard” brand for some, but not all, of its credit cards…. November 29, 2021
  • Smaller retailers can lean in and understand their customers better than any algorithm October 19, 2021

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