From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Award nominations aren’t just bells and whistles — in a time when wealthy tech firms are crowding into the entertainment market, money alone isn’t enough to lure in the best creative talent, according to Allen Read more…
“Younger consumers are more skeptical and so sophisticated, and they’ve grown up bombarded by this stuff,” Allen Adamson, adjunct professor of marketing at NYU Stern and cofounder of marketing company Metaforce, told Business Insider. “So they Read more…
“It’s hard to be innovative and entrepreneurial in a big company so more and more companies have peeled off this component to be a catalyst for growth,” said Allen Adamson, brand consultant and co-founder of Read more…