From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
When they launched their device in 2015, Juul Labs was able to use marketing practices, including social media and billboard ads, that are restricted for big tobacco companies. Advertising on social media and other platforms Read more…
Not only does this development eliminate the need to go to the mall, it also does away with the chore of having to inspect nine or 10 stores in search of what you’re looking for, Read more…
It’s a lot of the same dynamic. Everything from taking the right picture of the hot guy or sexy woman, to packaging design and product design,” said Allen Adamson, co-founder of Metaforce, a marketing and Read more…