From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Party City says it expects Halloween 2020 to be better than last year. But there are a variety of hurdles the retailer must overcome. “They’re facing a challenge because consumers are not going to destination Read more…
“The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s,” says Allen Adamson, co-founder of Metaforce, a Read more…
Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different – is what separates successful brands from those on Read more…