From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Turning to TV and streaming platforms still makes sense in my conversation with Digiday “When you’re trying to get something new across, TV is still a better medium for explaining a new idea – ITV Read more…
Read more on how the impact of a new ruling will allow NCAA student athletes to earn money from their own name, image and likeness. As I explain to reporter John Corrigan how “Social media Read more…
In my latest article for Forbes I discuss the trials involved in renaming the Washington Football team and why “Coming up with a list of names, will get you to the 20-yard line. For a Read more…