From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Using influencer marketing can help the brand grow through word of mouth, said brand consultant and Metaforce co-founder Allen Adamson, adding that ticketing is a cluttered market and competitors like Stubhub likely have deeper pockets Read more…
“You don’t see many kids coming out of university saying ‘I want to go into retail,’ said Allen Adamson, an adjunct professor at New York University’s Stern School of Business.
“For producers, writers, and celebrities, this issue is mission critical, and this will potentially be a magnet,” Adamson added. “Netflix needs to win, and the way it’s going to win with viewers is to get Hollywood’s Read more…