From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
“[Prada’s diversity initiative] could help in the longer term, but it takes time to imbue an organization with different perspectives and change culture and behavior,” said Allen Adamson, cofounder of marketing firm Metaforce and adjunct Read more…
No longer are people interested in this idea of a one-stop shop department store model, according to Allen Adamson, a professor at New York University’s Stern School of Business and co-author of “Shift Ahead: How Read more…
For Allen Adamson, co-founder of marketing services firm Metaforce and the former North America chairman of global branding agency Landor, the biggest marketing impact of 5G will be that consumers will have actual voice conversations Read more…