From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said he had never seen a setback of this magnitude involving a Super Bowl ad. “The combination of Springsteen and breakthrough Super Bowl visibility Read more…
If you are in any fast-moving industry, it is critically important to stay connected to what’s going on in the wider world. In order for any business or organization to navigate and succeed in a Read more…
“Companies that effectively pursue progressive activism take a ‘marathon, not a sprint’ approach,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They engage for the long term and stay true to Read more…