From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation agency, was recently on the IF YOU MARKET podcast. Listen on iTunes: www.goo.gl/nfMMtW , or anywhere you get podcasts, and hear their discussion about the importance of focusing Read more…
“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want Read more…