From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Companies have learned their lesson from consumer brands like Papa John’s and Under Armour which got themselves in trouble for taking political stands — Don’t talk about President Donald Trump. When brands release a statement Read more…
Indra Nooyi, the 62 year old CEO of PepsiCo will step down in October. She has been at the helm of the soda and snacks conglomerate for 12 years and is credited with diversifying the Read more…
Commercials for Dollar Shave Club, the subscription toiletries company, are known for two things. There’s that zany, slightly frat-boy sense of humor — the latest ad features a few dozen people shaving, tweezing, clipping, trimming, waxing, bathing, Read more…