From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
On Sunday, Steve Easterbrook, now former CEO of McDonald’s, one of the world’s most recognizable brands, was fired by the company’s board for “demonstrating poor judgment.” While one might ask whether it’s risky to change Read more…
“Tiffany’s is one of the few remaining iconic global luxury brands with a powerful authentic New York/American origins foundation,” said Allen Adamson, cofounder of Metaforce and adjunct professor at NYU Stern, New York.
Award nominations aren’t just bells and whistles — in a time when wealthy tech firms are crowding into the entertainment market, money alone isn’t enough to lure in the best creative talent, according to Allen Read more…