From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, called Best Buy Beta “a really smart idea.” That’s because it provides some differentiation in the consumer electronics market, which is otherwise just about finding Read more…
“It’s a bit back to the future,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, adding that Procter & Gamble pioneered the soap opera in the ’50s and ’60s sponsoring shows Read more…
“Burger King tried too hard to be clever,” said Allen Adamson, co-founder of Metaforce, co-founder of Metaforce, a marketing strategy and activation firm. “The challenge with a Tweet is that it’s not the beginning of Read more…