From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue’s most iconic storefronts, will close in early 2019, parent company L Brands announced on Friday. The Read more…
“If you have any hope of bringing the brand back, recreating a unique live experience is the right play,” says branding expert Allen Adamson. “It’s a word-of-mouth world that we live in. People share experiences. Read more…
I have read several books on this list. SHIFT AHEAD is the best business book in the last 10 years.