From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
“It’s not just about having a clever script for a commercial anymore,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “Now, programs are more integrated with sales and social media Read more…
Recognizing that the market for your product has changed can be scary; it will mean that you have to leave your comfort zone and make some challenging adjustments. But it is also an opportunity to Read more…
“From helping shoppers find products, to sharing more information in real time, to helping them make buying choices to helping them recycle after use, intelligent packaging is opening up a completely new front in the Read more…