From start-ups to multinational brands, from nonprofit organizations to academic institutions, from media organizations to online businesses, we look at how a range of companies in a range of categories approach disruption. How and why some take it on and overcome it, while others are overcome by it. Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off. Packed with insightful interviews, this book brings every external and internal factor into view: competitors, risks, culture, finances, and more. It teaches readers how to spot warning signs that it’s time for reinvention; how to overcome barriers in the way of future goals; how to maintain authenticity when shifting gears – or direction, and how to execute a bold change…brilliantly.
“The table stakes are the quality of the product,” said Adamson. “As a startup, they’re already fighting a lack of authenticity. They have nothing else to fall back on. If they can’t put on an Read more…
“While the concept of the book stood out for us, it was the comprehensive case studies that really hooked us once we started reading. If you have ever considered how your business can keep its Read more…
Allen Adamson, an adjunct professor of marketing at NYU Stern and cofounder of consulting firm Metaforce says the purpose of packaging is to “simplify your brand story and value proposition into a telegraphic item,” and Read more…