That brands are being asked to take real action, not just make a donation or undertake a public relations effort is critical to success. As such, they need to follow these four key principles. Click Read more…
It’s 2020 and a handful of major companies are finally acknowledging and ending the use of brand mascots with racist origins. Aunt Jemima, Uncle Ben’s, Mrs. Buttersworth and Cream of Wheat all announced marketing changes Read more…
“Everything has a spotlight on it. The company you keep matters today. It’s not only what you do as a company but the people you associate with and where you spend your money,” said Allen Read more…
Corporate mascots with racist origins have been dropping like flies over the last two days, with food brands like Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s and Cream of Wheat announcing marketing revamps following anti-racist protests Read more…
“It is a new fashion accessory in a space that has never had a fashion accessory before,” Allen Adamson said. “It goes right over your face, so it is the first thing you see when Read more…
Aunt Jemima, Cream of Wheat and Mrs. Butterworth’s are the latest brands reckoning with racially charged logos. Allen Adamson talks to Andrew Ramos of WPIX-TV News about the controversy. https://www.pix11.com/news/america-in-crisis/reports-aunt-jemima-to-get-new-name-and-logo-company-says-current-brand-based-on-racial-stereotype
“The industry is going through a digital disruption,” said Allen Adamson, co-founder of Metaforce and professor at NYU’s Stern School of Business. “Quarantine has accelerated changes that were already happening. If you’re trying to build Read more…
As protests continue around the world in the wake of George Floyd’s death, companies are also showing support by issuing a variety of messages. Allen Adamson talks to Mark Niu of CGTN
“In the past, most companies only had to talk about: Does their product work?” Allen Adamson said. “Now, younger consumers are pulling companies into this conversation because they not only want to know what their Read more…
“Expressing solidarity with the Black Lives Movement is the right message, but everyone is jumping in on that bandwagon,” said Allen Adamson, co-founder and managing partner of Metaforce a marketing and product consultancy. “Just saying Read more…