Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said he had never seen a setback of this magnitude involving a Super Bowl ad. “The combination of Springsteen and breakthrough Super Bowl visibility makes this a one-of-a-kind black eye,” he said. Click to read.
“Companies that effectively pursue progressive activism take a ‘marathon, not a sprint’ approach,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They engage for the long term and stay true to their core company values.” Click to read.
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, and co-founder of Metaforce, a marketing strategy and activation firm, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Click to listen.
“Consumers are finally having to buy each separate piece of content a la carte,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “When people buy packages, they don’t necessarily examine every item in the package, then make an overall decision. But when you’re being charged for Read more…
The number one reason for organizational success or failure is the ability to stay relevant. Having the wherewithal to strategically shift ahead of accelerating marketplace changes is the single most critical skillset an organization can possess. Click to listen.
“The campaign has a clever idea, built on strong insights of consumers missing airplane travel,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “But after a fun set up, humor fades.” Click to read more.
“There’s the immediate [cost] which you have to pay the network to air it, but the cost people don’t talk about is the production cost,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Add another million or million and a half,” he told Yahoo Finance, given Read more…
“With people looking at their four walls all day long, invariably they’re finding more home repair and improvement projects every week,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Clorox has become liquid gold since the pandemic began.” Click to read more.
“Having the colonel be a little younger and a little cooler — isn’t going to work anymore,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. He believes bizarre and over-the-top content like the mini-movie is the most likely to catch on. “The craziness you have to Read more…
“If we were trying to start a business in normal times, people wouldn’t pay attention to it,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. But there is “phenomenal entrepreneurial opportunity in this world,” he adds, because it needs to be “reimagined.” Click to read more.