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Category: Shift Ahead Thought Leadership

Shift Ahead Thought Leadership

What would an LVMH Tiffany acquisition mean for the luxury business?

“Tiffany’s is one of the few remaining iconic global luxury brands with a powerful authentic New York/American origins foundation,” said Allen Adamson, cofounder of Metaforce and adjunct professor at NYU Stern, New York.

By allenshiftsfocus, 1 month ago November 1, 2019
Shift Ahead Thought Leadership

‘Brands start DTC’: Inside Procter & Gamble’s startup brand studio P&G Ventures

“It’s hard to be innovative and entrepreneurial in a big company so more and more companies have peeled off this component to be a catalyst for growth,” said Allen Adamson, brand consultant and co-founder of Read more…

By allenshiftsfocus, 2 months ago September 30, 2019
Shift Ahead Thought Leadership

To drive people into stores, Godiva is spending more money on online video

“There’s not much of a story that needs to be told about them,” said Allen Adamson, co-founder of Metaforce and brand consultant, of Godiva’s “top-of-mind awareness” play. “They need to get in front of eyeballs Read more…

By allenshiftsfocus, 3 months ago September 16, 2019
Shift Ahead Thought Leadership

Smoothie chains and gyms are teaming up to cash in on the retail apocalypse

There’s not a major difference whether you’re at Planet Fitness or an Equinox, or if you’re at Flywheel or SoulCycle. The bicycles and the ellipticals and the weights are not that different,” said Allen Adamson, Read more…

By allenshiftsfocus, 3 months ago September 5, 2019
Shift Ahead Thought Leadership

Shaquille O’Neal tries to lead Papa John’s to a ‘better day’ in first ads with company

The “better day” message “doesn’t come through at all,” said Allen Adamson, a co-founder of New York-based marketing strategy firm Metaforce who reviewed the first TV ad.  “For the people who followed this controversy carefully, they’ll get it,” Read more…

By allenshiftsfocus, 3 months ago September 5, 2019
Shift Ahead Thought Leadership

The newest cereals are hip, expensive, and keto-friendly

Selling direct-to-consumer opens up an opportunity that hasn’t historically existed for cereal brands in grocery stores, says Allen Adamson, co-founder of the consulting firm Metaforce and co-author of Shift Ahead: How the Best Companies Stay Relevant in a Read more…

By allenshiftsfocus, 4 months ago August 26, 2019
Shift Ahead Thought Leadership

‘Complacency is the root’: In a tricky market, creative agencies will need to adapt

“I don’t think Barton F. Graf is the poster child for the end of independent creative agencies,” said Allen Adamson, brand consultant and co-founder of Metaforce. “In a different world, they probably could have sold Read more…

By allenshiftsfocus, 4 months ago August 16, 2019
Shift Ahead Thought Leadership

Lee Jeans is doubling its digital advertising budget

Allen Adamson, brand consultant and cofounder of Metaforce, doesn’t believe an influencer program will be enough to boost the Lee Jeans brand. “They’re well beyond a big ad campaign to make Lee a relevant brand Read more…

By allenshiftsfocus, 4 months ago August 15, 2019
Shift Ahead Thought Leadership

Big3 Facing Growing Pains In Third Season

“The table stakes are the quality of the product,” said Adamson. “As a startup, they’re already fighting a lack of authenticity. They have nothing else to fall back on. If they can’t put on an Read more…

By allenshiftsfocus, 4 months ago August 13, 2019
Shift Ahead Thought Leadership

18 retail startups that are using psychology, sustainability, and the internet age to reinvent how they package their products

Allen Adamson, an adjunct professor of marketing at NYU Stern and cofounder of consulting firm Metaforce says the purpose of packaging is to “simplify your brand story and value proposition into a telegraphic item,” and Read more…

By allenshiftsfocus, 4 months ago August 13, 2019

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