Allen Adamson, co-founder of Metaforce, a branding and activation firm, called Prime the “elephant in the room,” saying Walmart+ feels like a defensive move to lock in shoppers. That’s in part because he said Walmart+ doesn’t offer anything innovative, which prevents it from being more of a forward-thinking offensive play. Read more…
“The closer you can link to an influencer, the more traction it has against that younger target,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’ll resonate with her fans and be irrelevant to others . . . For Dunkin’, attracting younger users is a big challenge. Read more…
“Ocean Spray is so iconic, so big and so linked to cranberries that no matter how much innovation they’ve done it just feels like the same old Ocean Spray,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “To some extent, if they are going to grow new Read more…
Joe Barsness is joined by Allen Adamson, co-founder of Metaforce, a branding and activation firm. They talk about Allen’s CPGs, branding Homeland Security after 9/11, and why the “average is over”. The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Allen’s book, “Shift Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, it could work. “There’s room creatively to create a clearly branded cyber-person, but to try Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation agency, was recently on the IF YOU MARKET podcast. Listen on iTunes: www.goo.gl/nfMMtW , or anywhere you get podcasts, and hear their discussion about the importance of focusing on a couple of key action items in your marketing strategy and doing them brilliantly.
“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want to shop that way.” Click to read more.
Taking their time means a greater opportunity of getting the new name right and keeping fans happy. “A really smart move,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “You certainly want to have a strategic platform before you jump into creative development.” Click to read more.
“A name change is not just a creative idea. It’s who the team aspires to be, what it wants to stand for, and what’s important for fans. Come up with something that captures that, and not just something to quiet your critics,” said Allan Adamson, co-founder of Metaforce, a branding Read more…
Was it a mistake to retire Big Boy, especially when the restaurant’s name now stands alongside a mascot that is neither a boy nor big? “He has a real throwback benefit, and I don’t see retiring him as a must-do for the brand,” said Allen Adamson, co-founder of Metaforce, a Read more…