Shift Ahead Thought Leadership

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Branding consultant and Metaforce co-founder Allen Adamson compared the change to KFC. “The name limited them to a category,” Adamson said, “and this move allows them to grow the business.” Read more… https://www.adweek.com/brand-marketing/behind-the-rebrand-how-dunkin-retool-its-marketing-to-become-a-beverage-first-company/

By allenshiftsfocus, ago