“It’s hard to be innovative and entrepreneurial in a big company so more and more companies have peeled off this component to be a catalyst for growth,” said Allen Adamson, brand consultant and co-founder of Read more…
“There’s not much of a story that needs to be told about them,” said Allen Adamson, co-founder of Metaforce and brand consultant, of Godiva’s “top-of-mind awareness” play. “They need to get in front of eyeballs Read more…
There’s not a major difference whether you’re at Planet Fitness or an Equinox, or if you’re at Flywheel or SoulCycle. The bicycles and the ellipticals and the weights are not that different,” said Allen Adamson, Read more…
The “better day” message “doesn’t come through at all,” said Allen Adamson, a co-founder of New York-based marketing strategy firm Metaforce who reviewed the first TV ad. “For the people who followed this controversy carefully, they’ll get it,” Read more…
Selling direct-to-consumer opens up an opportunity that hasn’t historically existed for cereal brands in grocery stores, says Allen Adamson, co-founder of the consulting firm Metaforce and co-author of Shift Ahead: How the Best Companies Stay Relevant in a Read more…
“I don’t think Barton F. Graf is the poster child for the end of independent creative agencies,” said Allen Adamson, brand consultant and co-founder of Metaforce. “In a different world, they probably could have sold Read more…
Allen Adamson, brand consultant and cofounder of Metaforce, doesn’t believe an influencer program will be enough to boost the Lee Jeans brand. “They’re well beyond a big ad campaign to make Lee a relevant brand Read more…
“The table stakes are the quality of the product,” said Adamson. “As a startup, they’re already fighting a lack of authenticity. They have nothing else to fall back on. If they can’t put on an Read more…
Allen Adamson, an adjunct professor of marketing at NYU Stern and cofounder of consulting firm Metaforce says the purpose of packaging is to “simplify your brand story and value proposition into a telegraphic item,” and Read more…
That pins malls between a rock and a hard place, according to Allen Adamson, co-founder of brand consulting firm Metaforce and marketing professor at New York University Stern School of Business. “It’s a Catch 22 — as retail falls Read more…