Using influencer marketing can help the brand grow through word of mouth, said brand consultant and Metaforce co-founder Allen Adamson, adding that ticketing is a cluttered market and competitors like Stubhub likely have deeper pockets Read more…
“You don’t see many kids coming out of university saying ‘I want to go into retail,’ said Allen Adamson, an adjunct professor at New York University’s Stern School of Business.
“For producers, writers, and celebrities, this issue is mission critical, and this will potentially be a magnet,” Adamson added. “Netflix needs to win, and the way it’s going to win with viewers is to get Hollywood’s Read more…
The beverage giant is playing this tie-in just right, says New York City-based branding consultant Allen Adamson. “The challenge today for any brand is to break through and to create some energy and some buzz and Read more…
“They’re both going after the same prize, but they’re both coming from different parts of the field, so they’re not on equal footing,” Adamson said. “Marriott’s global-ness will make it harder for Airbnb to ladder Read more…
“They’ve always dominated the traditional sales channels, but the world is moving to online. And if they don’t have their own way to directly connect with consumers, they’re going to be playing at disadvantage,” said Read more…
“The best influencers tend to be really good storytellers. They don’t just share data, but also explain the company’s challenges and create personal connections to its mission, getting people to buy into the narrative,” says Read more…
“I don’t think marketers will be successful with men going forward only with the traditional playbook of getting the superstar athlete,” said Allen Adamson, the co-founder of Metaforce, a branding consulting firm. He said the Read more…
Even as popularity grows, some companies will stay away from 420 as a marketing tool, said Allen Adamson, co-founder of Metaforce, a marketing consulting company. “If you’re talking about a big brand that needs to Read more…
Branding consultant and Metaforce co-founder Allen Adamson compared the change to KFC. “The name limited them to a category,” Adamson said, “and this move allows them to grow the business.”