Allen Adamson, co-founder of Metaforce, a branding and activation firm, said using a robotic spokesman is risky “because so much of a brand is linked to authenticity,” but if a brand is upfront about the status, it could work. “There’s room creatively to create a clearly branded cyber-person, but to try to pass it off as a human it’s only get them caught up in their underwear later on,” he said. Click to read more.