Best Buy Follows Prime and Walmart+ with Its Own Membership Pilot

Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, called Best Buy Beta “a really smart idea.” That’s because it provides some differentiation in the consumer electronics market, which is otherwise just about finding the lowest price online and is more or less impossible with “the two gorillas in the category.” (That would be Amazon and Walmart if it wasn’t clear.) Click to read.