In my latest article for Forbes I discuss the trials involved in renaming the Washington Football team and why “Coming up with a list of names, will get you to the 20-yard line. For a touchdown, the greater challenges is getting the marketplace and, most importantly, the brand’s most loyal Read more…
Staying relevant in a fast-paced environment and with your consumers will determine how well you flourish as a brand. The question is…how do you stay relevant? In this episode, we talk about this and more with Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. Click to listen.
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, called Best Buy Beta “a really smart idea.” That’s because it provides some differentiation in the consumer electronics market, which is otherwise just about finding the lowest price online and is more or less impossible with “the two gorillas in Read more…
“It’s a bit back to the future,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, adding that Procter & Gamble pioneered the soap opera in the ’50s and ’60s sponsoring shows like The Guiding Light and As the World Turns to promote brands like White Naphtha Read more…
“Burger King tried too hard to be clever,” said Allen Adamson, co-founder of Metaforce, co-founder of Metaforce, a marketing strategy and activation firm. “The challenge with a Tweet is that it’s not the beginning of the conversation, it’s the entire conversation and Burger King got the punch line wrong.” Click Read more…
“This is a really smart move for Hasbro,” said Allen Adamson, co-founder of Metaforce, co-founder of Metaforce, a marketing strategy and activation firm. “I think this change shows Hasbro is not just taking care of old brands and trying to do the same old, same old every year, but they Read more…
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said he had never seen a setback of this magnitude involving a Super Bowl ad. “The combination of Springsteen and breakthrough Super Bowl visibility makes this a one-of-a-kind black eye,” he said. Click to read.
If you are in any fast-moving industry, it is critically important to stay connected to what’s going on in the wider world. In order for any business or organization to navigate and succeed in a world of rapidly accelerating change you have to pay attention to what’s going on outside Read more…
“Companies that effectively pursue progressive activism take a ‘marathon, not a sprint’ approach,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They engage for the long term and stay true to their core company values.” Click to read.
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, and co-founder of Metaforce, a marketing strategy and activation firm, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Click to listen.