“This is a really smart move for Hasbro,” said Allen Adamson, co-founder of Metaforce, co-founder of Metaforce, a marketing strategy and activation firm. “I think this change shows Hasbro is not just taking care of old brands and trying to do the same old, same old every year, but they really understand that brands need to be reinvented, reimagined, and kept fresh.” Click to read