Discovery+ Has Star Power and Exclusive Content. But Do People Know What’s Exactly on It?

“Consumers are finally having to buy each separate piece of content a la carte,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “When people buy packages, they don’t necessarily examine every item in the package, then make an overall decision. But when you’re being charged for every show you watch, it’s going to change the dynamics.” Click to read more.