Read more for my thoughts to Digiday about beauty brand Olaplex and their new community builidng strategy on social media
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And Just Like That…Peloton on HBOMax’s Sex and The City reboot can be seen as a win.
“This falls under ‘all publicity is good,” I told Adweek’s David Kaplan. “Part of Peloton’s appeal is that it’s a social status symbol. Saying you’re on a Peloton is the equivalent of going to a Read more…