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“The best time to change is when things are good because you have the time and money to get it right”

Published by allenshiftsfocus on September 8, 2021

Check out today’s discussion on brand relevancy, social media and much more….

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Uncategorized

And Just Like That…Peloton on HBOMax’s Sex and The City reboot can be seen as a win.

“This falls under ‘all publicity is good,” I told Adweek’s David Kaplan. “Part of Peloton’s appeal is that it’s a social status symbol. Saying you’re on a Peloton is the equivalent of going to a Read more…

Uncategorized

Bank of America uses the “BankAmericard” brand for some, but not all, of its credit cards….

Here’s why…

Uncategorized

Smaller retailers can lean in and understand their customers better than any algorithm

Check out my thoughts on local business and more on The Bean Cast Marketing Podcast


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