For his part, Allen Adamson, co-founder of marketing services firm Metaforce, said Sears’ last hope is to really reinvent itself.“What do you do with a name people know, but don’t care about? You have to reimagine it,” Adamson said. “[Hedge fund kingpin Eddie Lampert, who appointed himself CEO in 2013 Read more…
Co-founder of marketing consultancy Metaforce Allen Adamson said ABG’s strategy of adding niche or specialized companies like Volcom to its roster is a smart move. “The more focused the brand and the more specialized, the more valuable it is for a company,” said Adamson.
Having spent many years at WPP, a large agency holding company, having had Accenture as a client, and having worked with Droga5, one of Madison Avenue’s hottest creative firms, I predict with a high degree of confidence that Accenture recent acquisition of Droga5 is going to upend the marketing services Read more…
Allen Adamson, co-founder of marketing consultancy firm Metaforce, said that Lululemon’s expansion into menswear and fitness will add to headaches for Nike and Adidas, already in a brutal war over market share in their core markets. “They play in the same neighborhood but not on the same block,” he said. Read more…
On Monday, at its headquarters in Cupertino, California, Apple’s Chief Executive, Tim Cook, unveiled its plans for just such a strategic shift. In a presentation more evocative of Hollywood than Silicon Valley, Cook signaled that Apple’s next category game-changer would be a suite of entertainment, financial and news services created Read more…
Allen Adamson, former North American chairman of Landor and a marketing professor at NYU, said this global expansion gives Apple “the potential power to pull them ahead” of a crowded US marketplace as the company moves into new markets.
While the concept of the book stood out for us, it was the comprehensive case studies that really hooked us once we started reading. If you have ever considered how your business can keep its edge in a World where economy and technology never stop moving, this is a book Read more…
Allen Adamson, co-founder of marketing firm Metaforce, and a business adjunct professor at New York University’s Stern School of Business, argue that BOPUS isn’t worth it for retailers or customers. “If you still have to get in line, wait for your order and you can’t even get a parking spot,” Read more…
“The first hurdle for Marriott is getting people to understand and embrace the name, which will require far more spending and time than most people think,” Adamson said. “Because what is Bonvoy? They’re creating a brand out of what we call an empty vessel. It has no inherent meaning, so Read more…
Brilliantly leveraging consumer familiarity with both the duck and what consumers associate with the brand – support during challenging medical times – this fuzzy icon is now taking on a very special new role.