Shift Ahead Thought Leadership
New Coke is back after 34 years. Thank ‘Stranger Things’ season 3
The beverage giant is playing this tie-in just right, says New York City-based branding consultant Allen Adamson. “The challenge today for any brand is to break through and to create some energy and some buzz and to try to get a little sizzle in the marketplace,” he said. “This is a Read more…