Will your business still be in business five years from now? That depends on whether it’s still relevant to your customers – whether what it does still matters to them. To stay relevant, businesses must indisputably know why they matter to their customers. That said, maintaining relevance in a world Read more…
In the third episode of Cybersecurity Briefing, Alan interviews Allen Adamson, the co-founder and partner of Metaforce, and author of the business book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.” Using first-hand accounts and detailed case studies, “Shift Ahead” explains how the best organizations recognize Read more…
Nasdaq’s Vice President of Communications, Allan Schoenberg spend time talking with Allen Adamson for a Facebook Live event. Their conversation focused on Adamson’s latest book, “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World”. Adamson co-wrote the book with Joel Steckel. Some of the questions that were Read more…
Identity politics and its relationship to brands and business has always existed. Based on my own experience in the field of marketing, it goes all the way back to the Mad Men days. We always had to be careful about our clients’ messages, sensitive to whether we might be insulting Read more…
No, it’s not the new retina displays, or the edge-to-edge screen. It’s not the materials used, described as the most durable ever and “microscopically sealed” for water and dust resistance. It’s not the increase in megapixels in the cameras, or that the speakers are louder. It’s not the OLED technology, Read more…
So, what did Roger Federer do, to reinvent himself – to go from unbeatable to beatable and back again? He did four things all smart brands do in their quest to take on changes in the marketplace – and in their businesses – in order to successfully shift ahead of Read more…
The New York Times brand has faced massive head winds in the past few years from free news content to the current poster child for fake news. Here is how their new first real CMO David Rubin is shifting the brand ahead. How do you compete with “free?” This is Read more…
Why Amazon is successful at shifting ahead of its competition and what other brands can learn. After reading through the barrage of articles and opinion pieces about Amazon’s $13.7 billion purchase of Whole Foods, it’s pretty safe to say that Amazon, this most powerful of online retailers, is about to Read more…
These four new Hall-of-Famers in the marketing industry recognize that as much as the world changes, as much as organizations must embrace the new, these principles stand as a rock solid foundation for long-term effectiveness. Being inducted into any Hall of Fame is a major honor, and I warmly congratulate Read more…