In this age of information overload, it’s critical to be able to quickly grab your reader’s attention with the key points you want them to take away. That way, even if they read only the first few lines of your marketing message, they’ll immediately grasp the most critical things you Read more…
For Allen Adamson, co-founder/managing partner at Metaforce, a marketing consultancy based here, the majority of properties offer the same “what”: bigger TVs, better pools, fancier health clubs—but gone are the days of shiny new amenities for differentiation. The focus now, Adamson said, is being able to define a brand’s services, Read more…
Allen Adamson, co-founder of marketing firm Metaforce and an adjunct business professor at New York University, said corporate partners may turn skittish. “For any mainstream marketing tapping into big sponsors and big advertisers, I think it’s going to come off the table, certainly for the next couple of years and Read more…
“Products are a worse problem for Amazon, but it’s an easier fix if there’s real effort behind it,” said Allen Adamson, the co-founder of Metaforce. “Fake reviews aren’t nearly as pressing, but over time, trust erodes, and that’s bad for Amazon when reviews are such a big part of what Read more…
Depending on the impact “Leaving Neverland” has in popular culture and on social media, the Jackson estate runs the risk of seeing the value of the onetime King of Pop’s name and likeness plummet — perhaps even back to the dark days before his passing. “It’s going to be a Read more…
Metaforce’s mission is to help businesses understand all the forces at work inside and outside their organizations to identify— and act on—the marketing and product initiatives with the highest returns. Metaforce is comprised of best in class, partner-level executives only— with deep industry experience from multiple backgrounds. We take a discipline-agnostic Read more…
“None of these brands have easy fixes, and unfortunately, by the time they get to this stage, it’s not a question of better advertising,” said Allen Adamson, co-founder and CEO of Metaforce. “It’s often rooted in what the product does and how it works and changing that is never easy. They’re Read more…
A sought-after industry commentator, Allen has appeared on ABC News Nightline, NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, USA Today, the Washington Post, and Forbes, for which he Read more…
“All marketers have the same goal: they want the dress or ‘look’ to go viral with the right audience,” said Allen Adamson, cofounder of Metaforce. “But it’s easier said than done.
“People are starting to realize Netflix is not just a place to watch old movies,” Adamson said. “Now, it’s an engine that’s driving content creation, that’s driving engagement, that’s driving connections to a whole broader set of audiences.”