Was it a mistake to retire Big Boy, especially when the restaurant’s name now stands alongside a mascot that is neither a boy nor big? “He has a real throwback benefit, and I don’t see retiring him as a must-do for the brand,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. Big Boy’s bigness, Allen added, was “a subtle differentiator for that restaurant. And because it’s so quirky and old in a Leave It to Beaver way, it added some authenticity. It’s risky to drop him.” Click to read more.