Shift Ahead Thought Leadership
The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job
Was it a mistake to retire Big Boy, especially when the restaurant’s name now stands alongside a mascot that is neither a boy nor big? “He has a real throwback benefit, and I don’t see retiring him as a must-do for the brand,” said Allen Adamson, co-founder of Metaforce, a Read more…