Ad dollars are being shifted to reach consumers stuck at home in front of screens. “Dropping an outdoor campaign is a no brainer,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Everyone’s inside. People are consuming far more digital content than they did before so podcasts make Read more…
To stay relevant during the current Coronavirus Pandemic and post-outbreak, malls “can do things that are charity related, cause related — like helping first responders, helping health care workers, providing free meals to health care workers and things like that,” said Allen Adamson, co-founder of Metaforce, a branding and activation Read more…
The coronavirus outbreak has boxed in society, causing financial dismay for many tech companies. “What market pressure will mean for all companies is survival of the fittest,” said Allen Adamson, co-founder Metaforce, a marketing strategy and activation firm. “If you are going into this storm in a bad shape, it’s Read more…
Luxury brands are finding ways to stay relevant amidst growing fears to spend money during the current pandemic. “While consumers still have money, lots of people want to feel that tomorrow will be better than today before they make a big purchase,” said Allen Adamson, co-founder of Metaforce, a marketing Read more…
Brands of all types are struggling with their marketing during the coronavirus pandemic. “[Wellness brands] have to be really careful that they tread very lightly right now, but the wellness and meditation and calming stuff is fair game, and they should lean into that,” said Allen Adamson, co-founder of Metaforce, a marketing Read more…
With physical stores closed due to the Coronavirus pandemic, “digital has to be mission critical for every retailer. They can’t just check the box,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. This will be a catalyst to have digital dominate in almost every category.”
While the Coronavirus pandemic is affecting everyone, it’s hitting small businesses particularly hard. “Resist the urge and comfort of double-clicking on Amazon or Walmart,” advises Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Call your local hardware store if you need a few items and ask them Read more…
At the end of the Coronavirus outbreak, there will be an opportunity for brands and companies to pivot and innovate. “How do you get people back into the mall groove when the storm has passed? Consumers are creatures of habit,” said Allen Adamson, co-founder of Metaforce a marketing strategy and activation Read more…
While many companies are being disrupted by the coronavirus crisis, others are like hygiene and disinfecting product companies are in high demand. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, told Adweek that such companies are already running factories 24/7 to keep up with demand.
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, sat down with LogoGeek to talk marketing. One of the things we found in Shift Ahead is most clients are in a bubble. They’re just looking internally. They’re talking about the business. They’re not out in the marketplace just observing,“ says Read more…