Bob Iger has stepped down as CEO of Disney and left heads spinning. “Anytime your all-star hitter leaves, no matter how good the person is in the on-deck circle, uncertainty scares investors,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. “Iger was a sure thing and now somebody’s Read more…
The luxury fashion market has changed and this label knows they must evolve as well. “There are fundamental headwinds that make it about more than just figuring out a new style or look,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. “Typically, when a brand loses its Read more…
Party City says it expects Halloween 2020 to be better than last year. But there are a variety of hurdles the retailer must overcome. “They’re facing a challenge because consumers are not going to destination shopping venues,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. “They’re consolidating Read more…
“The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s,” says Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “A key challenge is, and always has been, matching the Read more…
Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different – is what separates successful brands from those on auto-pilot. It’s the ability to figure out what really matters to people and to deliver Read more…
More consumer goods makers are eliminating gender traits from their marketing. “They’re saying, ‘I’m decluttering and I don’t want to have five shampoos in the shower,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. Among young millennial households, he says, “in general they are looking to create Read more…
Brands use Super Bowl ads to spotlight their new products. “Every major marketer is doing their best to break through, throwing the kitchen sink at whatever it takes to get noticed,” said Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy.
Allen Adamson, co-founder of marketing strategy and activation firm Metaforce joined the Brands on Brands on Brands Podcast and discussed the importance of telling your brand story. “To stand out and be different, you have to break down your story. You can talk about what you do, how you do it. Read more…
“It’s not just about having a clever script for a commercial anymore,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “Now, programs are more integrated with sales and social media rather than just a traditional media buy by an ad agency for a spot during Read more…
Recognizing that the market for your product has changed can be scary; it will mean that you have to leave your comfort zone and make some challenging adjustments. But it is also an opportunity to leapfrog competitors by being first to align your offering with the new market. An organization Read more…