The Real Driver of Tesla’s $100 Billion Valuation is the Dearth of Innovation in the Auto Industry

Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different – is what separates successful brands from those on auto-pilot. It’s the ability to figure out what really matters to people and to deliver Read more…

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

“Advertising for the household cleaning category has traditionally been incredibly formulaic and boring,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “This is a ripe category for [advertising] disruption. This is a way to build relevance and and demonstrate the product in a fun, millennial way.”