“Amazon is the Death Star,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They have everything and it’s easy and fast. There’s no need to go to your corner RadioShack to find something, or even to RadioShack online.” Click to read more.
For CPG companies like Clorox, which recently started working with Google’s data analytics platform Looker to help manage the company’s growing customer data, there is “more pressure” to understand how people are shopping and to manage the relationship with customers more closely now because of the pandemic, according Allen Adamson, Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, called Prime the “elephant in the room,” saying Walmart+ feels like a defensive move to lock in shoppers. That’s in part because he said Walmart+ doesn’t offer anything innovative, which prevents it from being more of a forward-thinking offensive play. Read more…
“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want to shop that way.” Click to read more.
To stay relevant during the current Coronavirus Pandemic and post-outbreak, malls “can do things that are charity related, cause related — like helping first responders, helping health care workers, providing free meals to health care workers and things like that,” said Allen Adamson, co-founder of Metaforce, a branding and activation Read more…
Luxury brands are finding ways to stay relevant amidst growing fears to spend money during the current pandemic. “While consumers still have money, lots of people want to feel that tomorrow will be better than today before they make a big purchase,” said Allen Adamson, co-founder of Metaforce, a marketing Read more…
While the Coronavirus pandemic is affecting everyone, it’s hitting small businesses particularly hard. “Resist the urge and comfort of double-clicking on Amazon or Walmart,” advises Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Call your local hardware store if you need a few items and ask them Read more…
At the end of the Coronavirus outbreak, there will be an opportunity for brands and companies to pivot and innovate. “How do you get people back into the mall groove when the storm has passed? Consumers are creatures of habit,” said Allen Adamson, co-founder of Metaforce a marketing strategy and activation Read more…
While many companies are being disrupted by the coronavirus crisis, others are like hygiene and disinfecting product companies are in high demand. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, told Adweek that such companies are already running factories 24/7 to keep up with demand.
Cleaning products like Clorox, Lysol and Purell are staying away from messaging regarding the coronavirus. “Mentioning the virus is like touching the third rail—no marketer should go near it,” says Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm.