“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want to shop that way.” Click to read more.
Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.