‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy

For CPG companies like Clorox, which recently started working with Google’s data analytics platform Looker to help manage the company’s growing customer data, there is “more pressure” to understand how people are shopping and to manage the relationship with customers more closely now because of the pandemic, according Allen Adamson, co-founder of Metaforce, a branding and activation firm. Click to read more.