For CPG companies like Clorox, which recently started working with Google’s data analytics platform Looker to help manage the company’s growing customer data, there is “more pressure” to understand how people are shopping and to manage the relationship with customers more closely now because of the pandemic, according Allen Adamson, co-founder of Metaforce, a branding and activation firm. Click to read more.
Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.