“The KitchenAid brand—despite the fact that it sells high-end items—is still a mainstream brand in the appliance world,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “[A video on honey is] a foodie story that’s not literally connected to anything they make. After watching a video on honey, the journey back to why I should think about KitchenAid is a long and winding road.” Click to read more.