“The campaign has a clever idea, built on strong insights of consumers missing airplane travel,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “But after a fun set up, humor fades.” Click to read more.
“There’s the immediate [cost] which you have to pay the network to air it, but the cost people don’t talk about is the production cost,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Add another million or million and a half,” he told Yahoo Finance, given Read more…
“With people looking at their four walls all day long, invariably they’re finding more home repair and improvement projects every week,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Clorox has become liquid gold since the pandemic began.” Click to read more.
“Having the colonel be a little younger and a little cooler — isn’t going to work anymore,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. He believes bizarre and over-the-top content like the mini-movie is the most likely to catch on. “The craziness you have to Read more…
“If we were trying to start a business in normal times, people wouldn’t pay attention to it,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. But there is “phenomenal entrepreneurial opportunity in this world,” he adds, because it needs to be “reimagined.” Click to read more.
In this episode, Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, joins Grace and talks about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn. Click to listen.
In this episode, Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, joins Grace and talks about getting your personal brand simple, focusing on your competitors in the market and what content you need to put on LinkedIn. Click to listen.
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said overtly plant-referencing names like the McPlant risk alienating everyday diners. “Most people don’t graze in the backyard, eating their plants,” Mr. Adamson said. Click to read more.
What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, Allen Adamson, author and co-founder of Metaforce, a marketing strategy and activation firm, Read more…
“Amazon is the Death Star,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They have everything and it’s easy and fast. There’s no need to go to your corner RadioShack to find something, or even to RadioShack online.” Click to read more.