“There’s the immediate [cost] which you have to pay the network to air it, but the cost people don’t talk about is the production cost,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Add another million or million and a half,” he told Yahoo Finance, given that COVID-19 era production generally costs more…It seems like a lot of money, but when you compare this to how many people are watching on a cost, as we say per eyeball or per person, it’s just one of the few places you can talk to that many people at one time.” Click to read more.
Categories: Shift Ahead Thought Leadership