“You have this very hard to reach, passionate audience of teenage boys. The sweet spot is the 14 to 18-year-old boy. And when they’re into Fortnite, they are really into it,” says Allen Adamson, co-founder of the marketing consultancy Metaforce and a former executive at Unilever, the consumer goods group. Read more…
“It’s not a new thing that agencies have had to walk a fine line between making money and working with clients that ‘do the right thing,’” said Allen Adamson, brand consultant and co-founder of Metaforce. “But that world has exploded now. The world has become so polarized that everyone wants Read more…
“The storefront tracking bill underscores city leaders’ particular concerns about the fate of the mom-and-pop shops that dot the cityscape, lending much to its character and enabling the daily lives of residents (and not just tourists). Such businesses also have historically provided meaningful employment to immigrants and other strivers, Allen Adamson, co-founder of Read more…
“Allen Adamson, co-founder of consultancy Metaforce, said he expects businesses to continue to rethink the job of CMO. He expects companies to split responsibilities, as it is “no longer realistic for one person to do.” “Managing a global brand 24/7 on social media channels could easily burn out five CMOs Read more…
“Given (PBR’s) core audience, being the one league that embraces the ‘Right’ side of the political spectrum makes a bunch of sense,” Adamsom says. “If you stand for everything, you stand for nothing. Sports is about more than just watching an event. It’s about connecting with people who share the Read more…
It’s become an almost daily occurrence. Yet another headline highlighting the challenge of what was once a phenomenally successful brand or organization struggling to stay ahead of accelerating changes in the marketplace. To get to the answer, we conducted extensive research including interviewing over one hundred people in organizations big Read more…
Uber has teamed up with a company called Cargo to launch a shopping app for Uber riders. While they’re in the car, riders will be able to buy electronics, luggage and makeup. In exchange, they’ll get certain deals, like 10% cash back on Uber rides. Think SkyMall, but for Uber. Read more…
Metaforce co-founder Allen Adamson on Facebook’s plans to launch a cryptocurrency and Amazon’s Prime Day.
“The key driver is that you want to be able to lock in your most loyal customers and to get them to use you as often as possible and to get them out of the market,” said Allen Adamson, Adjunct Associate Professor at New York University’s Stern School of Business. “Even Read more…
While anecdotal evidence abounds in daily lifestyle news stories, there is ample support in the empirical data: the future of health is wellness.