“I don’t think Barton F. Graf is the poster child for the end of independent creative agencies,” said Allen Adamson, brand consultant and co-founder of Metaforce. “In a different world, they probably could have sold themselves to a Deloitte.”
Allen Adamson, brand consultant and cofounder of Metaforce, doesn’t believe an influencer program will be enough to boost the Lee Jeans brand. “They’re well beyond a big ad campaign to make Lee a relevant brand again,” said Adamson. “They’ve struggled for years living in Levi’s shadow but even Levi’s is Read more…
“The table stakes are the quality of the product,” said Adamson. “As a startup, they’re already fighting a lack of authenticity. They have nothing else to fall back on. If they can’t put on an exciting game, then nothing else matters.”
“While the concept of the book stood out for us, it was the comprehensive case studies that really hooked us once we started reading. If you have ever considered how your business can keep its edge in a World where economy and technology never stop moving, this is a book Read more…
Allen Adamson, an adjunct professor of marketing at NYU Stern and cofounder of consulting firm Metaforce says the purpose of packaging is to “simplify your brand story and value proposition into a telegraphic item,” and that strong packaging design has become more relevant, but also more difficult, with the rise Read more…
That pins malls between a rock and a hard place, according to Allen Adamson, co-founder of brand consulting firm Metaforce and marketing professor at New York University Stern School of Business. “It’s a Catch 22 — as retail falls apart, that’s the core of Simon’s mall business, without retailers they own too much real Read more…
Allen Adamson is an expert in all disciplines of branding, and he’s had a vast plethora of projects and experiences behind him to back up his teachings. He’s here to talk to us what you need to do to stay ahead of significant changes and shift accordingly.
Allen Adamson is the Co-Founder and Managing Partner of “Metaforce” where he leads an elite team that can solve your marketing hardships! In addition, Allen is the author of “Shift Ahead” and “Brand Simple.” Allen discusses ways to break through the noise in a world where a first impression might be the only one you get. Read more…
“Many Amazon shoppers don’t care about brand name products, but are instead looking for items with good reviews at a certain price point, Adamson said. By raising prices, however, those sellers become less competitive on the platform, which could ultimately put them out of business, he added.”
“The biggest challenge at most firms is developing actionable insights based on that data,” said Allen Adamson, brand consultant and co-founder of Metaforce. “People are collecting mountains of data. You can find out exactly when someone is going to brush their teeth and what toothpaste they’re using, but you only Read more…