“Ocean Spray is so iconic, so big and so linked to cranberries that no matter how much innovation they’ve done it just feels like the same old Ocean Spray,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “To some extent, if they are going to grow new brands they have to get away from the Ocean Spray brand and system.” Click to read more.
Categories: Shift Ahead Thought Leadership