Shift Ahead Thought Leadership
‘How do we change from being the interruption’: Why Anheuser-Busch is creating a TV show
“It’s a bit back to the future,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, adding that Procter & Gamble pioneered the soap opera in the ’50s and ’60s sponsoring shows like The Guiding Light and As the World Turns to promote brands like White Naphtha Read more…