Since early March, on average 44 percent of Gen Zers said they use Disney+ at least once a week, as did 42 percent of millennials. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said this consistency proves that Disney+ is becoming a streaming staple for consumers, saying the service “goes on the list of must-have versus nice-to-have” as consumers start to evaluate how many streaming services they want to pay for. Click to read more.