“A name change is not just a creative idea. It’s who the team aspires to be, what it wants to stand for, and what’s important for fans. Come up with something that captures that, and not just something to quiet your critics,” said Allan Adamson, co-founder of Metaforce, a branding and activation firm. Click to read more.
Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.