What kind of story does your branding tell? Does your story connect with customers and persuade them to buy, or is it just noise in an already noisy world? On this episode of the ROI Online Podcast, Allen Adamson, author and co-founder of Metaforce, a marketing strategy and activation firm, shares the key ingredients to a powerful brand story—and to tell it right so you get better results. Click to listen.
Categories: Shift Ahead Thought Leadership