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Shift Ahead @ Forbes

Apple’s GiveBack Program Is The Excuse To Upgrade Your iPhone

Good brands are good brands because they stay focused on solving problems for consumers (and, yes, themselves) based on keen insight. I know it’s coincidental, but I couldn’t help but make the connection between a past Apple problem-solving effort and Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

Hollywood Reporter: Georgina Chapman Plots a Post-Harvey Comeback for Marchesa: “We All Support Her”

Diane von Furstenberg is among those who’ve rallied around the designer as stars begin to wear the brand again: “It’s disturbing when women are penalized for the crimes of an abuser.” On March 15, after six months in hiding, Georgina Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

USA Today: You can order Pizza Hut through sneakers. Yep. I tried the so-called ‘Pie Tops’ — what I learned

There is no better place to cook up tech innovation than through pizza delivery. In short order, we’ve gone from calling in orders by telephone (which feels prehistoric now), to sending them online, to texting them, to filling them via Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

NYTimes: Yankees-Red Sox Rivalry Could Follow N.F.L. to London

TAMPA, Fla. — The Yankees and Red Sox have the Curse of the Bambino, Bucky Dent’s home run and the “Idiots” historic comeback of 2004 highlighting their rich and sometimes volatile history. Now, they are looking to add a new Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

Toys “R” Us in negotiations to sell Canadian business

Toys “R” Us in the U.S. is actively pursuing a deal that would preserve the 82-store operation in Canada, according to a statement from Toys R Us Canada issued Thursday. “Toys ‘R’ Us Canada’s business is managed in Canada, operates Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

Bloomberg: Having Trouble Marketing to Millennials? Invent a New Generation

MillerCoors has invented a generation that’s younger than millennials but old enough to legally imbibe. The purpose is to sell more beer, which has been losing business to wine and hard liquor for a decade. MillerCoors, the U.S. division of Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead @ Forbes

Consumers Are More Likely To Celebrate Brands That Celebrate Women Every Day

I have a friend who told me she doesn’t send her mother Mother’s Day cards. Her mother’s attitude is that a pretty card, although a nice gesture, isn’t a substitute for a year’s worth of appreciation. While I know for Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead @ Forbes

Delta and Georgia Did What Each Believed Was Right for Their Brands

That politics are becoming increasingly more polarizing is an understatement. This is having a profound effect on how we interact and communicate (or don’t) with each other as individuals. It’s also having a profound effect on brands, whose users are Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

The Oscars are the Super Bowl for fashion — and brands are ready for their touchdown

From the high-end designers hustling to get their gowns on Hollywood stars at any price, to the fast fashion retailers readying to serve up spinoffs of the most beloved looks from Sunday’s big event, everybody is angling to make the Read more…

By allenshiftsfocus, 4 years3 years ago
Shift Ahead Thought Leadership

How the Best Leaders Shift Their Companies Ahead of Accelerating Markets – Before It’s Too Late

Will your business still be in business five years from now? That depends on whether it’s still relevant to your customers - whether what it does still matters to them. To stay relevant, businesses must indisputably know why they matter Read more…

By allenshiftsfocus, 4 years3 years ago

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