The 2014 logo, which features a white roof and white lettering on top of a red background, has not done the company any favors, said Allen Adamson, a co-founder of marketing strategy firm Metaforce.
“The new (2014) logo is terrible because it has almost no appetite appeal,” Adamson said. “It probably functions well as an app on a phone, being it looks like a button. But it’s one dimensional and doesn’t particularly look high-quality.”