Shift Ahead Thought Leadership
‘We secretly knew that was bullshit’: Agencies face a painful pivot to reality
Talented creatives have prima donna syndrome,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “They want first class flights and extravagant hotels. In the fight for talent, lots of creative gurus ratcheted up their requirements and to keep the best talent agencies had to bestow a lavish Read more…