Shift Ahead Thought Leadership
Fox Business: IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn
Goodbye IHOP and hello to IHOb! The 60-year-old iconic pancake chain announced it’s literally flipping its last acronym from “p” (pancakes) to “b” which stands for burgers, the company disclosed on Monday. The breakfast joint’s acronym, coined for its host of international pancakes, teased the coming news all last week Read more…