Goodbye IHOP and hello to IHOb! The 60-year-old iconic pancake chain announced it’s literally flipping its last acronym from “p” (pancakes) to “b” which stands for burgers, the company disclosed on Monday. The breakfast joint’s acronym, coined for its host of international pancakes, teased the coming news all last week Read more…
A hapless man stands on the sidewalk, watching and wincing as an ex-girlfriend tosses his possessions out a second-floor window in a commercial for DirecTV Now. A husband and wife are overjoyed to learn from a Fidelity investments adviser that, yes, they have saved enough for retirement to realize their Read more…
Yeah, we all go to the bathroom. And these days we all seem to go on (and on) about it. Flush nature down the toilet bowl and just watch it come flooding back in through the screen. Emojis, ads, toys — we’re living in a world that acknowledges, and even Read more…
Technology has connected our world more than ever before. Now we can enjoy easier international travel and exchange of goods and services overseas. If you run a company in the United States, it may be time to start thinking about expanding your global reach beyond the U.S. and into international Read more…
Bernard Arnault is the world’s fourth richest person, with wealth estimated at more than $80 billion. He’s the CEO of French luxury group and family business LVMH, maintaining a fine balance between creativity and commerce. CNBC looks at how he keeps his company at the height of fashion. When Arnault Read more…
We live in a changing marketplace. Although all of the traditional staples of customer service are still welcome, they are becoming less important to a new generation that had grown up with the ubiquity of online shopping platforms and a plethora of choices like never before. More and more high-street Read more…
For at least the past two years, Altria Group Inc., the corporate parent of such brands as Marlboro cigarettes and Skoal smokeless tobacco, joined hundreds of other businesses as exhibitors at the National Rifle Association’s annual meeting. This year, as the NRA gathers in Dallas, Big Tobacco isn’t slated to Read more…
While we all do our best to make sense of a world in which incessant change is the norm, marketers have an extra challenge; staying ahead of the tsunami of cultural, technological, political, and environmental transformations in order to satisfy the evolving needs of the audiences they want to attract. Read more…
Ladies’ lingerie brands are the latest in the fight to fend off digital upstarts. For years, Victoria’s Secret has been the dominant brand, with roughly 50 percent of the women’s underwear market share, but last year its sales reportedly saw a drop-off with each passing month (as much as 10 Read more…
Bill Cosby’s conviction on three counts of sexual assault puts a final dagger in a damaged — but undeniably extensive — pop-culture legacy. The 80-year-old actor broke racial barriers with I Spy in the late 1960s, enticed millions of kids to eat Jell-O pudding starting in the late ’70s and Read more…