Shift Ahead

  • About the Authors
  • Articles
  • Excerpts
  • Free Sample Preview
  • More Books By Allen
    • BrandDigital
    • BrandSimple
    • The Edge
  • Metaforce

What Gamers Can Teach Marketers About Succeeding In A Disrupted Marketplace: All Your (Demographics) Are Belong To Us

Published by allenshiftsfocus on July 22, 2020

Marketers may be able to learn a thing or two from one of the biggest demographics in the marketplace: gamers. Click to read more.

Categories: Shift Ahead @ Forbes
Tags: brandingdisruptiongamingmarketingstrategy

Recent Posts
  • Shift Ahead Book Review October 27, 2020
  • Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next October 19, 2020
  • ‘More pressure’ to understand how people are shopping: How Clorox is evolving its DTC strategy October 12, 2020

Related Posts

Shift Ahead @ Forbes

The Real Driver of Tesla’s $100 Billion Valuation is the Dearth of Innovation in the Auto Industry

Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different - is what separates successful brands from those on Read more…

Shift Ahead @ Forbes

The Risk To McDonald’s Brand Would Have Been In Not Removing The CEO

On Sunday, Steve Easterbrook, now former CEO of McDonald’s, one of the world’s most recognizable brands, was fired by the company’s board for “demonstrating poor judgment.” While one might ask whether it’s risky to change Read more…

Shift Ahead @ Forbes

Three Ways To Successfully Manage Your Brand Through Our Divisive Political Times

That we live in politically divisive times is a harsh reality. Every day brings a news story that only seems to widen this divide. Hard as it is for individuals to carefully navigate relationships with Read more…


  • About the Authors
  • Blog
  • Excerpts
  • How Do Brands Stay Relevant in Today’s Fast-Changing World?
  • Our Testimonials
Hestia | Developed by ThemeIsle