“The closer you can link to an influencer, the more traction it has against that younger target,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’ll resonate with her fans and be irrelevant to others . . . For Dunkin’, attracting younger users is a big challenge. Read more…
The N.C.A.A. is changing their guidelines to allow athletes to make endorsement deals. Allen Adamson, co-founder of Metaforce, a branding and activation firm said, “The role of influencers is growing exponentially.”
“The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s,” says Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “A key challenge is, and always has been, matching the Read more…
“It’s not just about having a clever script for a commercial anymore,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “Now, programs are more integrated with sales and social media rather than just a traditional media buy by an ad agency for a spot during Read more…