Shift Ahead Thought Leadership
No Short-Term Fixes: Innovative Brands Plan Beyond Crisis
Brands are demonstrating compassion and empathy in ads today, but need to prepare for post-Pandemic. Allen Adamson, co-founder of Metaforce, a branding and activation firm says, “To succeed in the months and years ahead, brands and marketers are going to have to move beyond how they change their messaging to Read more…