As any sage marketer can tell you, one of the most critical requirements for successful problem solving is getting out of your bubble. You have to be able to see a situation from disparate angles, to cross-pollinate and share ideas with those who have a different point of view. The ability to shift ahead of the competition, and ahead of consumer needs, especially in difficult times, requires input from as many sources as possible. Click to read more.
Categories: Shift Ahead @ Forbes