Taking their time means a greater opportunity of getting the new name right and keeping fans happy. “A really smart move,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “You certainly want to have a strategic platform before you jump into creative development.” Click to read more.
Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.