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Shift Ahead Thought Leadership

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Branding consultant and Metaforce co-founder Allen Adamson compared the change to KFC. “The name limited them to a category,” Adamson said, “and this move allows them to grow the business.” Read more… https://www.adweek.com/brand-marketing/behind-the-rebrand-how-dunkin-retool-its-marketing-to-become-a-beverage-first-company/

Shift Ahead Thought Leadership

A win for Tiger Woods at the 2019 Masters is a win for Nike

“Nike has always been about iconic athletes,” Allen Adamson, brand expert and co-founder of marketing solutions business Metaforce, said. “Consumers want to know not only what you make but what you stand for. It’s not Read more…

Shift Ahead Thought Leadership

Netflix wants to buy Hollywood’s historic Egyptian Theatre

“In particular, the deal could quell Hollywood chatter that Netflix’s “Roma” should not have qualified for an Oscar because of its limited theatrical run,” said Allen Adamson, co-founder of the consulting firm Metaforce and adjunct Read more…