Shift Ahead Thought Leadership
Millennials and Generation Z Form the Bedrock of Disney+’s First-Year Success
Since early March, on average 44 percent of Gen Zers said they use Disney+ at least once a week, as did 42 percent of millennials. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said this consistency proves that Disney+ is becoming a streaming staple for consumers, saying Read more…