No Matter Who Wins, the 2020 Presidential Election Won’t Drastically Shift Brand Strategy

“The country still remains phenomenally divided,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “It’s too risky for brands to try to play one side or the other. Nothing this week should necessarily change what they’re doing. The better the corporate citizen, the stronger the brand, Read more…

Shift Ahead Book Review

Project Management shared a book review, stating “The lessons in Shift Ahead are clearly drawn and superbly illustrated through numerous specific examples. Surviving in today’s changing world is a theme of many strategy books; Adamson and Steckel offer one of the strongest entries on this topic.” Click to read more.