Shift Ahead Thought Leadership
Dunkin’ says it’s not charging extra for ‘The Charli,’ a drink named after Charli D’Amelio
“The closer you can link to an influencer, the more traction it has against that younger target,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’ll resonate with her fans and be irrelevant to others . . . For Dunkin’, attracting younger users is a big challenge. Read more…