Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, and co-founder of Metaforce, a marketing strategy and activation firm, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it. Click to listen.
“It is like reading a comic book versus going to the cinema,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Once consumers get used to video, they are only going to want to shop that way.” Click to read more.
Marketers may be able to learn a thing or two from one of the biggest demographics in the marketplace: gamers. Click to read more.
To stay relevant during the current Coronavirus Pandemic and post-outbreak, malls “can do things that are charity related, cause related — like helping first responders, helping health care workers, providing free meals to health care workers and things like that,” said Allen Adamson, co-founder of Metaforce, a branding and activation Read more…
Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different – is what separates successful brands from those on auto-pilot. It’s the ability to figure out what really matters to people and to deliver Read more…