Shift Ahead Thought Leadership
Why M&M’s return to the Super Bowl ad party will be worth the hefty price tag
“There’s the immediate [cost] which you have to pay the network to air it, but the cost people don’t talk about is the production cost,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “Add another million or million and a half,” he told Yahoo Finance, given Read more…